The Gull Reef Club

1/23/2018

Dog Whistle Realty, LLC

Filed under: — Jaime @ 2:31 pm

We are undergoing some office renovations and I found some old notes with this on it. It amused me enough to want to share.

How to Name Your Property Development to Get Suburbanites to Move to There:

-Ington. Take a common word, any word and add the letters ‘ington’ to the end of it and you just oooze classy. Try it, using Red, Stall, and Butt – Redington, Stallington, Buttington. See how much classier that sounds? Wouldn’t you rather live in the Buttington Hills Subdivision over the Butt Hills Subdivision? Of course you would.

-Superfluous E. Take a common word, any word and add a silent ‘e’ to the end of it. Common examples are Pointe and Shoppes, but this can be applied to any word. Golde Glade. See what I did there? CLASSY all the way. You know there are good schools somewhere nearby when the silent ‘e’ appears.

-The _____ @ _____. You will need two words to fill in here. It’s like gentrification adlibs. The first word needs to be a noun, the second a proper noun. So something like, the River at Rivers Glen or maybe the River at Rivers Glenne.

-Precious Metals. Hinted to above, adding in a precious metal to describe your development is golden. Silver Shores, Golden Isles, Titanium Forest. That sort of thing. You can never go wrong adding in a reference to items you mine from the ground. Platinum Hills. I can’t stop myself!

-Anglo Name + Geographic Identifier. Pick your favorite Anglo-Saxon sounding name and then add any sort of geographic item. Winchester Bluff. Lexington Woods. Easy, right?

Go ahead and try it using my handy formulas above. What would you name your gated, suburban community to let everyone know it has great schools and no thugs (most importantly – that it is not the evil city)?

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The Gull Reef Club