The Gull Reef Club

10/9/2006

Rey de Cervezas?

Filed under: — Jaime @ 10:52 pm

If you watch any professional sports in the States, inevitably you have been subject to the new(ish) ads by Budweiser. Bud is apparently trying to change it’s image to appeal to the young and hip and move away from being the swill of choice for rosy-necked NASCAR fans.

As part of this campaign, Bud has opted to commit what some would call marketing suicide – they changed their icon. They have moved away from the traditional and very well branded ‘A’ with eagle and adopted a brinking, well known, gang symbol.

Old Bud:
budold

New Bud:
budnew

Latin Kings:
budking

Budweiser, go back to the clydesdales. Horsies = good. Gangs = bad.

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The Gull Reef Club